ad infinitus

We are Ad Infinitus

Hello

We are also known as Adinfi. Our name is a simple way to describe our philosophy. We believe there can be infinite ways of communicating. It is our job to choose the most efficient way.

We are a small team of bright people always looking for the right solutions among endless possibilities. It is a lot of fun when everyone in the loop, including the client, is headed in the same direction.

Off Beat

Our mantra is Doubt the Conventional- it guides everything we do. It means we are never looking for the usual route; we are looking for the smartest.

We tell compelling stories designed to help build powerful brands- stories that are driven by a powerful message delivered in the right context and then mapped to the right medium. Look at our portfolio of work.

What We Do

We offer a variety of communication services at Adinfi. Here is a list of some of our services. But if you have some stuff in mind that isn't listed below, maybe even something that's never been done before, feel free to give us a call to talk about it.

Thinking Stuff

Brand architecture
Brand strategy
Communications strategy
Workshop design and facilitation
Digital / Social / Content strategy
Qualitative / Quantitative research
Segmentation

Campaign Stuff

Integrated campaign development
Online content development
Online display advertising
Print / Press advertising
Promotions and experiential
Direct marketing
Radio
SMS and email marketing
TV

Branding Stuff

New product development
Brand and corporate design
Brand architecture
Logo development
Packaging

We Work

We are deeply committed to path breaking creative work in all its forms. Our people are a mix of diverse talent. About our work we are all passionate, open and curious. Our way of working is collaborative and entrepreneurial. To ensure free flow of ideas there are no barriers in the office.

Team based approach

We have a project team approach which brings creative talents and account management together with the client. Often a project is pitched for by more than one group within the agency. It helps us look at alternatives solutions to one problem.

Customer is King

We start with things the audience finds interesting, not our own agenda. We try to create stories that can make the customer happy. To us that is the best award.

On-going learning

We commit a significant amount of time and effort to internal and external learning and development. Ad Infinitus has its internal programmes which cover all things advertising, creative and new world. To keep ourselves abreast of latest developments and trends we undertake regular employee improvement exercises.

Our Team

Asish Palchaudhuri

Ad Infinitus|Partner

The coolest of the bunch, he has a fantastic sense of humour and is a superb storyteller. Exploring creative possibilities is sure to impress him. One will describe the addition of watches to his already sizable collection as pure love, lest we overlook his talent for fabricating poems and paintings.

Sohini Gooptu

Ad Infinitus|Partner

Smart and crisp way of working, one can always count on her for advice. Work of art reflecting craftsmanship laced with individuality sums up her passion for anything handmade. Passionate about gardening, she is a pianist when she is in the mood for it. An amazing sense of style, her collection of sarees- we totally have an eye for it.

Orindham Banerjee

Group Account Manager

The Team Builder A true family man, he is never low on energy. A team builder he has a hidden flair for cooking. Given his advice on matters of religious functions and the kitchen, the Thakur title was appropriately bestowed upon him.

Sudip bagui

Client Servicing

The Sports Fanatic. He moves around with a to-do-for-the-day list, is known to get tomorrow’s job done today- much to the chagrin of creative people. The walking sports manual, his match predictions are on point. A movie buff, he happens to know-it-all when it comes to music.